It was time to update the branding for freelance side of things and it's taken a change in creative and a colourful direction. Referencing the colour spectrum and a need to portray movement and motion I've developed a bright and vector based style that I always lean towards:
By positioning the segments of the logo at different depths, the mark has taken on a curling movement from front to back or vice versa. Adding motion to my logo was a key part of the brief.
I played around with transfer modes in the images above. I think it's been over done lately though and I'm very pleased with the movement the layering creates in the 'final' mark.
I always try with my branding to create an uplifting element to the brand. Here I've achieved it by creating a little orange smile that lifts up to the right.